JobWorks to Share Digital Outreach Strategy at Pennsylvania Workforce Leadership Forum
How can workforce organizations reach more job seekers—especially Opportunity Youth and young adults—when traditional foot traffic continues to decline?
JobWorks, Inc. will tackle that challenge at the upcoming Workforce Leadership Forum, hosted by the Pennsylvania Workforce Development Association (PWDA) September 30–October 1, 2026, in Camp Hill, Pennsylvania.
JobWorks Chief Growth Officer John Casella and IT Trainer Anijae Felton will present “Reaching the Next Talent Pipeline: Digital Outreach, Youth Engagement, and Modern Workforce Services,” a practical look at how workforce development organizations can use digital marketing and the Google Ad Grant to dramatically expand participant outreach. And JobWorks has the results to prove it works.
Modernizing Workforce Development Outreach
The presentation reflects a broader shift occurring across workforce development. Workforce boards and service providers invest significant resources in training, career services, employer partnerships and work-based learning. But even outstanding programs have limited impact if potential participants don't know they exist. Digital outreach provides another way to close that gap.
For JobWorks, the strategy isn't simply about generating website traffic. It's about using technology to reach people who need workforce services, strengthen participant pipelines and ultimately help employers connect with talent.
Join JobWorks at the Workforce Leadership Forum
The Workforce Leadership Forum brings together workforce practitioners, employers, HR and talent development leaders, education leaders and system partners to examine shared workforce challenges and strengthen talent systems.
JobWorks looks forward to sharing a strategy that other workforce organizations can adapt and put into practice in their own communities.
If your organization wants to reach more participants, increase workforce program enrollment and make better use of digital outreach, we hope you'll join us in Camp Hill.